How to create outstanding content to get more customers?

How to create outstanding content to get more customers?

Introduction of how to create outstanding content to get more customers

As an entrepreneur, you’re running your business; the number one goal is to get more customers. But before you can do that, you have to get more people to visit your website, Facebook page, YouTube channel, Twitter page, or other digital platforms. To top it all, you have to get them to give you their information to follow up. Sounds like a lot of work, right? Yea, I know cause I was there until I learned the secret to marking a TON of great content with very little work. If you want to learn how I do it, then stick around.

We all hear people saying, “if you want customers to trust you, you first have to give them something in advance.” or my favorite, “you have to make QUALITY content.” I don’t know about you, but I never said to myself. “I think I’m going to make horrible content today.” 

Everyone is saying the same stuff, but they won’t tell us how they are making such great content at a high volume until now.

How to Get More Eyes To your website

We all want to make great content, but the problem is most people don’t know how to create content that crushes it. More often than not, people look at stuff like writing blogs as highly challenging because they take time to research and write. You are probably sitting here right now thinking, “ I don’t have time to write a blog; I am struggling to get a post on social media.”  Listen, the truth is I used to feel the same way but let me tell you something. The blog you are reading right now was created in 30 mins. That includes research and the first time anyone responded to the content.  

You are struggling to post on social media because you don’t have long content like a blog. Strange right? It’s hard to believe, I’m sure. But here it is. You struggle to know what to say on social media because you don’t have a large bank of content you can pull from, right? So if you had something significant that you could break down into lots of short snappy posts, wouldn’t that be helpful? Yea, it would. Not only would it help you with one page, but you would be able to use the idea across different platforms to drive traffic back to your website.

Nowadays, content marketing is very popular. Seth Godin says, “content marketing is the only form of marketing left.’. Everyone is doing it, but many struggles to do it well. A well-executed content marketing campaign is what could set you apart from your competitors. 

So, here are some things you need to know before you start writing your blog post

Create Your Editorial Calendar To Help You Make Great Content

Now, wait a second before you fall asleep. I promise it will make your life so much easier. I used to try and write blogs without a calendar. Can you guess what happened? That’s right, nothing! I never got around to finishing the blog, and even worse, I finished that I never posted. 

A FINISHED editorial calendar is your ticket to blog and future content success. It’s what makes it easy for your to follow and helps you create content with a purpose. 

Your calendar will help you see all the posts coming up and the necessary details like the topic, the headline, and the content type. Are you scared yet? Don’t be.  Putting this thing together is easy, I swear. 

Create a list of what topics you want to cover

I should go without saying that your blog should match the niche you are in. however, there have been enough people who have NOT done this that I feel necessary to say this. If you are reading this post and your blog is not related to your industry…FIX IT!

To be the most effective with the topics, you select you will want to keep it to about 5-6 topics max. Keeping your topic count to these numbers will do two things. You will be able to focus on a few select topics to help carve out your place as an expert, and it will help you when you are looking for people to serve as guest bloggers. 

Determine how often you want to post 

Don’t get ahead of yourself here. I am speaking from experience; pick a timing that makes sense for you and stick with it. You don’t want to start with daily, then get overwhelmed and stop posting altogether. It’s about staying consistent and creating stuff that people want to read. 

Picking your schedule ahead of time will help you stay committed to the process. If you don’t, you will be trying to rush and put something up every week to cover your posting time. Pick a posting frequency that you can handle. If you are new to blogging, I would suggest you start with once every other week and slowly increase the number of times you are posting. 


Figure out how you are going to get your blog 

The question that you have to ask yourself is who will write your blogs? Most new business owners think they have to take this process on themselves, but you could hire a writer or get someone to guest post on your blog. 

Think about your sources like thing 

  • DIY – you write the post 
  • DFY –  someone writes the post
  • DWY –  you find content online and curate it while adding your spin

No matter which way you choose to build your blog, make sure you have enough time before the blog is supposed to be produced. If you wait until the last minute, it will throw off everything for the business. 

Create a Framework or Flowchart

A framework or Flowchart is essential for any kind of Marketing Strategy. In digital marketing, content creation (Images, Videos, blog posts, etc. won’t work if you don’t follow a type of process for your work. Here’s an example flow chart that shows you how I used one piece of content to create a few dozen pieces of content to get more visitors.

Content creation flow chart by marketing growth strategy

In the flow chart, you can see with the pink color box; there are two types of content?

  • Ungated Content
  • Gated Content

So what is the difference between ungated content and gated content?

Gated content is anything behind a form. Its content requires a user or customer to give some information like an email address, name or number read or interact with the content. There are times when customers would have to pay to see behind-gated content. Think about things like the New York times, they let you see some things, but if you want all the goodies, you have to pay. In the above picture, we have two types of gated content one is Master Class, and another one is Online Class.

On the other hand, Ungated content includes videos on YouTube, blog posts, Facebook pages, and posts that are free and easy to access. You can see there’s ungated content in the flow chart (Checklist, Blog, Concept Map, Tool List, Guide, Quora Post, Micro Video). Here is where having a chart comes in handy. The ungated content is used to lead the customer to gated content. If you have created content that people want here, you will get the customer’s email or money for a chance to view the content. 

Customers move through the 8 phases of the customer value journey. By creating your mind map, you can make content designed to meet where they are in each step. The goal is to give the customer what they need at any given time. Russel Brunson says on his podcast that “I want to build up so much goodwill that my customer feels like buying something is the least they can do.” if you create great content, it will put the customer in a position where they want to come back for more. 

Conclusion

Your content is a way for your customers to get to know you. If you don’t take the time to plan out how you will build great content, it will take longer and, quite frankly, will most likely suck. In this blog, we talk about the ease of creating a blog, highlight the power of a calendar and talk about the impact of creating an outline on your content strategy.

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