What is Digital Marketing?
Digital marketing is the use of a variety of tools to reach your audience. It’s about connecting with people, and building relationships through content that matters to them. You can do this by utilizing social media channels like Facebook, Twitter, and Instagram or advertising on platforms such as Google AdWords or LinkedIn Ads. Digital marketing is taking your marketing approach online to make it more efficient.
Digital marketing is a broad term, but these are all the channels you can use to reach people on their digital devices such as computers and smartphones. It’s about connecting with people through content that matters to them – this could be anything from video, blog, text, or audio. When thinking about the impact of digital marketing on your business, don’t just think about pushing a product or service, but how to foster relationships with your customers and clients.
When you’re marketing online the goal is for them to find what they need on their own without any additional effort from you – so make sure that everything links back to your business in some way. It’s not about building an environment for your customer to connect with your business, but to provide the content that will help them get more information about your company.
It’s not only how you present yourself online and create a digital impression of your brand. Digital marketing is about solving your customer’s problems.
Why small businesses should invest in digital marketing?
A small business should invest in digital marketing because it’s important to be found in the digital world.
Digital marketing is about making sure that you’re visible and people can find your business online, even when they know nothing about it. Nowadays everything goes through the internet, so if you want to have any type of success with your business or product then make sure you are putting in the effort to develop your digital presence.
How much should a small business invest? It all depends on what are their goals but as long as it brings them closer to those goals it’s worth investing for sure!
Small businesses should focus on designing an excellent web presence because there are plenty of companies out there for your customers to buy products just like ours; we need something different than our competitors in order for customers to want to do business with us.
How to use social media for your business?
You should approach social media the same way you approach networking in person.
Social media is a great tool to use for building relationships with people.
How can your business reach more customers?
There are so many ways that you can market and advertise your products or services, some work better than others, but the most important thing is consistency in whatever marketing strategy you pursue.
Marketing should never stop once someone has converted because now they’re not just a customer-they’re an advocate of what your company stands for! You want them to tell their friends about how much they love your brand on social media sites like Facebook.
Facebook is the most popular social media network out there for small businesses. Use it to post pictures, videos, and status update about your company’s latest happenings so that you can build a following of devoted fans. You should also focus on interacting with people who comment or like your posts to increase their brand loyalty.
Start a blog
Make sure you have an insightful and original topic that will attract a targeted audience of interested readers. If the idea is not fresh, own it! What do I mean by own it? take the content that is already there and put your own spin on it. don’t be afraid to let your charter shine though. There is more than one way to be unique.
Write content with a conversational tone so people feel like they’re getting advice from your next-door neighbor instead of some authority figure on their high horse.
When you are writing the content be transparent about how things work in your industry to help other business owners who are looking for answers on how to grow their company too.
The importance of SEO and SEM for your company's success
Your company’s SEO strategy should be a top priority.
This is where we need to start the conversation of digital marketing. What does this mean?
Well, your website has to rank high in search engines so that people can find you when they are looking for help with their home remodeling project or how to get rid of bed bugs from your mattress because there’s no one else who will do it!
It also means getting reviews online and making sure your social media accounts look active all the time (even if you don’t have an extensive following). That way potential customers know about what services you offer and what sets your business apart from others. This might sound like a lot but trust me–it was hard work getting here
Resources, tips, and tricks on how to grow an email list
Email is the fuel that keeps a business on top. but the challenge is how do you grow an email list for your business? You can’t just pull one out of thin air.
Engage with customers on social media to get them interested in what you have to offer and asking for more information from time to time in the way of discounts, secrets, and free gifts.
Send newsletters regularly to keep people updated on new products or services that are available, special offers, etc. most people think that sending a lot of emails hurts your business with customers but, If it spans weeks apart then people may forget about you before opening a newsletter again so make sure there isn’t too much space between sending each one.
I know this might seem like an engagement strategy but if you leverage offers in your email that incentivize people to share the email you will be able to reach more people with your email marketing.
The best way to grow a following is by engaging with other influencers on social media and commenting on their posts. the goal is to get these influencers to work with you to cross-promote each other’s products it’s like growing your reach overnight. The value here is that you are not talking to a cold audience, it makes reaching people much easier.
If you have any questions about these strategies or anything else feel free to ask in the comments below!
How many emails should you send to your customers? My suggestion is that if you are going to send more than once per week, then test how the additional emails impact how much money you make. looking at opens and traffic to your website is important but the reason why we are sending the emails in the first place is that we want to make more money.
For new subscribers, keep your first few emails short and sweet with an introduction that is engaging to tell them who you are and show them why they should keep opening your emails. ***
Examples of successful companies who are using digital marketing strategy successfully as well as their strategies
A few companies that use digital marketing really well include
Nike has been successful in using digital marketing for their products because they’re able to quickly respond and capitalize on the latest trends. One of the ways that Nike succeeds is by posting images from famous celebrities, such as Beyonce or LeBron James, wearing their products.
This resonates with customers who want to be like the superstars that are in the ads.
Once someone has entered into the top of Nikes funnel they can use the information to promote future products and services.
another company that uses digital marketing well is
Uber has been successful in digital marketing because it changed how people get around.
They’re able to provide their customers with an accurate estimate of the fare upfront. They also use a variety of platforms, such as Twitter and Facebook, for customer service purposes.
This allows them to respond quickly when there are issues or complaints about price gouging during inclement weather conditions like snow or customer service issues.
Additional resources available for small businesses looking to improve their internet presence online (i.e., free templates, guides, etc.)
- google analytics is a great tool for businesses that want to improve their online presence because it allows them to see what people are searching for and how they’re using their website.
- Hubspot is an amazing resource for learning marketing with their free online course that are available 24 hours a day, seven days a week.
- In addition to Hubspot and Google Analytics, there are plenty of other free tools that will help businesses improve their digital marketing strategy.
Final thoughts about the benefits of investing in a digital marketing strategy now rather than later.
Digital marketing for your business is not a one-and-done event for your business. When you are building your digital marketing strategy, you need to take the time and put in the effort, or it will fail. There are constant changes in digital marketing and in order to stay on top of the game, your business needs to be able to change and adapt. It may seem scary when thinking about change all the time but change presents new opportunities. think about businesses that adopted facebook easily or the ones that started using google ad words when they were only .05 cents. image if the next time a new change rolls out you take it by the horns a go with it.
We hope this brief post has been helpful to you and offered some guidance on developing your digital marketing strategy. Our goal is simple: to help service-based business owners, regardless of budget, create easier to understand and more effective marketing.
If you have any other questions or need support with getting started please contact us anytime!